Aster is committed to ongoing research of Marketing Strategy and Research informed Teaching. She is a qualified Higher Education teacher (PGCHEP) and leader (Fellow of SEDA).
Aster is passionate about educational change and development and have over 15 years relevant research, leadership and teaching experience in academia. Aster has extensive experience gained from the roles she held in the past in academia as well as industry. Most of her research and teaching role is focused on Marketing Strategy and Communications; Management strategies; Digital Marketing; and Research supervision and teaching related to PhD, DBA, CAPSTONE Projects, Consultancy and Planning; and Dissertations.
Having tutored home and international students from varied institutes, Aster has the experience of engaging and motivating students with varied requirements from diverse culture and demographic group, adopting her teaching strategies as required.